Marketing Strategy
A professionally prepared and separate marketing strategy is an expanded version of your marketing section in your business plan. A marketing strategy details out the various initiatives that are planned with stated time frames and anticipated results. This document is often a stand alone document and depending on the type of business, can be a very substantial document in its own right. A carefully prepared document will go a long way to adding credibility to your project and is an often under estimated component of your business presentation package.
Market Research
A critical component of your business plan and marketing strategy is to be able to back up any claims made by providing details of where your facts and figures have been obtained. This is especially vital when justifying financial projections and market size. We are able to provide expertise in this area by utilizing in house experts who specialize in online research to add substance to your overall business.
Effective Online Marketing
Every Company these days needs a professional looking web site but did you know that 85% of the web sites do not apply an effective online marketing strategy. We call this as having a Ferrari without an engine. If you don't incorporate a varied and consistent online marketing strategy your business will not receive the visitors it deserves and you'll be left wondering why you're not getting the business through your electronic business card. Many web site companies will build you an impressive looking web site but do not deliver an effective program of marketing it.
We provide in house expertise in maximizing your exposure by incorporating a number of proven tactics guaranteed to increase your online traffic.
Special Projects
We can provide a professional, neutral and informed opinion in an effort to solve your issue(s). Where we feel specialized advise is required we will refer you to one of our alliance partners who will be able to provide you with the specific expertise you need. These Special Projects could take many forms, for example, corporate partnering, help in selling a business, corporate representation, mediation, accessing new markets etc. We can act as an 'Intermediary' and bring the two entities together in a professional manner by providing guidance, attending meetings and assisting with an appropriate agreement. Cost for this service is determined by the time and complexity of the situation.
‘About the Author’
Vince Evans is a seasoned businessman having began his career in banking where he enjoyed a successful 13-year career before leaving to start his own consulting business. Over the past 15-years he has filled many senior roles within the management teams of numerous companies. He has worked closely with the principals of many early stage enterprises in the advancement of their concepts and is well qualified to provide his informed, neutral and professional opinion in this manner. Vince is the General Manager of Business Development Consultancy
www.business-development-consultancy.com and welcomes your comments.
