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Archive | January, 2018

How to Position Yourself as a Thought Leader in Your Niche

There a number of effective ways to position yourself as a thought leader in your niche without spending a fortune on marketing. The first step is to know your niche inside and out. What do your customers want and need most? What are their pain points, that is, their most important problems that they need to solve?

Customers are looking for solutions that actually work and offer good value for money. They are constantly asking the question, “What’s in it for me?” With so many websites and businesses online, you need to answer that question from the moment they show up at your website or discover one of your products online.

Once you know what your niche needs, offer it to them. You can do this in a number of ways. Make sure your website has information on every product and service you offer. Include a Marketplace that links to every product.

Make sure your site looks professional, with an easy to use a layout that is mobile-friendly. Your niche-related content must be worth taking the time to read. Just because it is free does not mean it should be junk. In fact, publishing impressive niche content regularly is a great way to position yourself as a thought leader.

Use your site as a lead generation tool in order to build your email marketing list. In this way, you can communicate with your list on regular basis, presenting your niche customers with information, products and service that will prove you know what you are talking about.

The products you promote can be yours, or affiliate products you are selling for a commission. They might also be Joint Venture (JV) products you are promoting to your list in exchange for your partner promoting your items to theirs.

In order to get people to sign up for a mailing list these days, you need to go beyond the free newsletter offer to a compelling special report registrants can download that will be packed with information (and links to buy products) related to your niche. Aim for a broad topic most people interested in your niche will be eager to read, and even to pass on to others via email or social networks.

Working with JVs gives you other opportunities to show yourself as a thought leader. These include writing reviews of every product you sell as an affiliate or a partner. JVs might also invite you to participate in an online webinar or interview you as an expert in your niche. You might even get some guest blogging opportunities in which you write articles for some of the top blogs in your niche to show what you know.

One of the best ways to give yourself instant expertise is to write a book and publish it on Amazon. It doesn’t have to be an encyclopedia of everything you know about your niche. Many bestselling books are usually ones with How To somewhere in the title, offering real solutions to your readers.

Publish it as an e-book through the Kindle Digital Platform first. If there is enough demand, publish it in paperback as well. Get a great cover designed for $5 on fiverr.com.

Becoming a thought leader in your niche is easy if you give your prospects what they want and need, and show you are in the know about all the top products and services available, not just your own.

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How to Get Current Customers to Refer You to Others

According to current marketing wisdom, one unhappy customer will tell 7 other people about their bad experience with a product or business. A happy customer will only tell 1 other person about their great experience. How can you beat these odds to get more of your satisfied customers to spread the word about your products and services?

The first way is to produce excellent content in a range of formats useful to the prospects in your niche, including:

– Articles
– Special reports on hot topics in your niche
– Videos on YouTube
– Images/infographics
– Webinars
– PowerPoint presentations on Slideshare (now owned by Linkedin)
– Emails in your email marketing platform and autoresponder
– Ecourses

And more.

Use share buttons for all of these types of content. Many blogs have plugins that allow visitors to share the content at your site on many of the main social networks, such as Facebook, Twitter, LinkedIn, Pinterest and Tumblr. Publish original content on the networks that your followers can also share easily.

To go viral means to spread rapidly from person to person in your niche. We might also term it creating buzz about your products and service. Launch new products regularly can create buzz. Be willing to give away free review copies in exchange for testimonials to pass the word along about how good your products are.

A free webinar or workshop with Questions and Answers (Q & A) can also create buzz if you have a good reputation in your niche that would make people eager to attend so they can interact with you.

Emails can be forwarded easily to friends and family. E-courses are even better for viral marketing purposes if they are on an interesting niche topic. Similarly, special reports designed to get more email sign-ups have a high potential of going viral.

YouTube is not just for entertainment. It is one of the largest search engines on the Internet as well. Don’t want to appear in front of the camera? Transform your best PowerPoint presentations into video and upload them to your YouTube account.

Create an affiliate program for your loyal customers so they can earn income by referring your products and services. Form JV partnerships with those in your niche who are not direct competitors so you can all help each other with your viral marketing. Give them a chance to try your product so they will feel happy to use it and recommend it to others. Craft such attractive offers that any customer would be delighted with it and be glad to tell others about the terrific bargain they got.

In reference to your social networks, publish unique content as well in your accounts and within groups, you have joined or created yourself, such as Facebook groups. Your connections can share it with all their followers with just a click.

Finally, just ask! You would be amazed at how many marketers, even top ones, forget to include a call to action that suggests if the reader liked the content or found it useful, they should feel free to share it with others.

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Effective Ways to Partner with influences in Your Niche or Industry

Many new business owners get so excited at the thought of starting their own profitable company online that they do not look before they leap. They come up with what they think is a great new idea and start to try to sell it without doing proper market research to determine demand and what customers in the niche are willing to pay for products. Other new business owners go to the opposite extreme and steer clear of certain top-earning niches because they think there is too much competition.

One of the best ways to put yourself head and shoulders above the competition even in a crowded niche is to link yourself with key companies and influencers. In this way, you can offer all new products and services, increase your authority in your niche, and earn more income all at the same time.

The easiest ways to accomplish this are through:

– Affiliate Marketing
– Joint Venture Partnerships
– Strategic Partnerships

Affiliate marketing is an excellent way to get to know the top people and companies in your industry. There are a number of affiliate marketplaces that allow you to link up with top influencers, companies, and products all in one location. The main ones for digital products are Clickbank and JV Zoo. The best ones for tangible products are CJ.com and LinkShare. Create your links once, paste at your site and in your marketing emails, and those links will keep on earning for you even when you are away from your computer.

In the process of finding affiliate products to sell, you will discover the top individuals and brands in your niche. Make a list of them and their websites and email addresses. Once you have a large email marketing list or are willing to be interviewed or contribute to a webinar about your niche, you can form Joint Venture (JV) Partnerships.

With JVs, you market together and split the proceeds 50/50. If you have a mailing list of 500 people, for example, and your JV partner has a similarly sized list, propose mailing to each other’s list and splitting the cash. If their list is twice the size of yours, email 2 of their marketing messages instead of just one.

Strategic partnerships can be formed online or offline in a similar way. Partner with anyone who is not a direct competitor but sells complementary products and services. For example, if you sell wedding gowns, partner with other local merchants who can provide any of the other items commonly required for weddings, such as flowers, formal wear, limos and so on.

One other useful way to find local partners is to offer an interesting workshop or talk at your local Chamber of Commerce. They will do all the marketing and promotion for the talk. You just need to deliver a great presentation. Those who get to meet you in this way might just want to partner with you or know someone who does. Online networking is great, but don’t overlook the opportunities to forge relationships within the community, especially if you have a brick and mortar store.

Every business and entrepreneur is judged by the company they keep. Form relationships with the top movers and shakers in your niche and see what a difference it can make to your profits.

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Are You Hiding in Plain Site?

Enhance your online presence with great niche-related features
These days, any serious business owner with a brain in their head has a website or blog to help market their business. A website with your own domain name (URL) establishes a professional online presence and offers a central hub for all of your online and offline marketing efforts. However, if you have not updated your website recently or posted fresh content to it, it’s time to enhance your online presence to improve your chances of succeeding in a competitive niche.
If your website is more than a few years old, chances are it might not be mobile-friendly. With the boom in Smartphones and tablet computers, this should be your first enhancement.
Second, do you have a blog? A blog is a fun and interesting way to present fresh niche-related content on a regular basis. Write the content, or commission it, upload it, and set the publication date.  Your blog will be updated regularly without you having to work on it every day.
If you are working in a small company or are a solo entrepreneur, you might be thinking that you have no idea how to do either of these tasks and have no budget to hire anyone. The good news is that you can kill two birds with one stone with a completely free program WordPress.
There are two ways to accomplish this. The first is to set up a free blog at WordPress.com. This basic version of the program is mobile-friendly and will show you just how easy WordPress is to use.  Link to your site and vice versa to drive more traffic.
The second way to do this is to download a copy of the free program at WordPress.org and upload it to the main folder of your website, or to a subfolder, such as one called blog.  Install the program and start adding content.
The full version of WordPress includes 2 key items that can really help your niche business take off. The first are themes and the second are plugins.
Themes set the overall appearance and functionality of the site, such as a text-based blog versus a photo blog. Search through all the free professional-looking themes available to find the one that is right for the look and feel of your business.
Plugins are little mini-programs that add a range of functions and tools to your pages and site.  These can range from social media links that will let you promote your site on all your accounts and allow your customers to promote your site as well to a number of exciting niche options that will make your site a magnet for customers, such as:
– Auctions
– A forum or discussion board
– Top niche products lists with links to buy
– An article directory
– A membership site, free or paid
– A Frequently Asked Questions (FAQs) portal
And much more.
If your site isn’t getting the kind of traffic you want or enough repeat visitors, update your site/blog, add functionality, and see what a difference it can make to your profits.
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